Saturday, July 3, 2010

INSPIRATION Claire McCardell 1944... BOTTEGA VENETA SS//2010

Tomas Maier for his SS//2010 collection [right] liked this Claire McCardell draped crouch [left].
Claire McCardell (1905-1958) created informal but sophisticated and beautiful clothes with a functional design, which reflected the lifestyle of American women ...all within the constrains of mass-production. She is known for her warp-around sashes, monastic dresses and harem pajamas. We are waiting for a smart fashion group to recognize how much the contemporary look of Claire McCardell could be ready for a re-lauch. This brand would make happy all the young women, who like to dress in this sophisticated Chloé-Celine-COS casualness.