Tuesday, February 5, 2013

INSPIRATION Man Ray 1931... Stella McCartney AD SS||2003

A wonderful picture taken by Man Ray in 1931 and developed with the solarisation technique for which the American Dadaism and Surrealism artist was famous for [left]… and the same effect created for the Stella McCartney SS||2003 advertisement campaign by photographer David Vasilievic [right].

The solarisation technique is a phenomenon in photography in which the image, recorded on a negative or on a photographic print, is wholly or partially reversed in tone; dark areas appear light or light areas appear dark. Man Ray perfected the technique, which was accidentally discovered in his darkroom by his assistant. Man Ray [1890- 1976]  was an modernist artist who has produced major works in a variety of media, but he was best known in the art world for his avant-garde photography and photograms [which he called "rayographs" in reference to himself].