Another example of how fashion and cinema cooperate with each other can be found in Woody Allen's movie from 1977 'Annie Hall'. All the outfits worn by Diane Keaton are created by Ralph Lauren, who was one of the first to launch the famous 'executive' look of these years.
During the 70ties, as more women took on highly paid jobs traditionally held by men, 'executive' dress for women became part of the general fashion picture. It consisted of tailored suits and jackets, often in pinstripe fabric, worn either with a men's shirt and tie or knotted silk scarf at the neck.