Sunday, January 17, 2016

INSPIRATION Emilio Pucci 1967... Emilio Pucci FW 2016||17 pre-collection

Massimo Giorgetti for Emilio Pucci, has plenty of archive material to play with, and that is what he has been doing since appointed creative director of the Italian heritage brand [LVMH] in 2015. For the location of his pre-fall collection FW 20116||17 shoot [right] he also got inspired by an iconic photograph from 1967 [left]. This picture, showing a group of models wearing the distinctive Pucci patterns, has been taken on the rooftop of palazzo Pucci by Philippe Le Tellier with the background being the Santa Maria del Fiore cathedral.