INSPIRATION Moschino FW 1987||88… Marc Jacobs' AD campaign SS||2008

The late fashion designer Franco Moschino is remembered for his highly ironic, witty and provocative designs which always poked fun at the fashion establishment. The final line up of his FW 1987||88 collection, for example, showcased the models wearing nothing but huge Moschino shopping bags [left]. A similar idea had Marc Jacobs for his SS||2008 advertising campaign, in which celebrity royalty Victoria Beckham was photographed by Juergen Teller, in Marc Jacobs' shopping bags and shoe boxes [right].