THANK YOU ZARA!... Simone Rocha SS||2013 and Zara SS||2014

It is obvious to everybody who shops within the fast fashion market that its fashion collections are following the seasonal trend proposals created by RTW designers. But that it is actually not the only source. Sometimes fast fashion retailers may wait one or more seasons to make sure a specific trend can really work not only for the early adopters but also for the mainstream target. This might have been the reason for Zara's delay [right] on last summer's 'perforation trend" beautifully performed by Simone Rocha [left].